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Does this sound familiar?
You know you need to get on with promoting yourself and your business …
but somehow, you just can’t.
You buy reams of marketing materials, but they all sit in the corner
gathering dust.
You’ve got a marketing plan, but you just don’t have time to dig in and put
it to work.
I wish I had a dollar for every author, coach, writer or infopreneur who
said to me: “I just don’t have time to market my business.”
No time, indeed! The secret is that we have all the time in the world. We
just CHOOSE to spend it on fun stuff
like working with clients, writing books, and dreaming up new products.
Meanwhile only a tiny trickle of our potential market knows about us and our
work, and the media hasn’t got a clue.
What’s wrong with this picture? Everything!
Without self-promotion, the
people who badly need your work will never find you. Furthermore,
you’ll miss all kinds of revenue and opportunities for expansion and growth.
A business simply can’t survive without a regular program of marketing and
publicity.
There are plenty of marketing how-to programs out there. But what’s missing
from almost all of them is some kind of accountability piece.
Wouldn’t it be great if someone out there really pushed you to get this
stuff done? Someone who’d guide you, step by step, and keep providing a
steady stream of new resources, contacts, inspiration and encouragement.
Good news. That would be me.
And that’s what my Get Known Now Platform Push
Coaching Program is designed to do. This six-month coaching
program takes you by the hand, and lays out every step of a complete,
comprehensive marketing program. Then it gives you weekly assignments which
help you stay on task and get this all-too-critical stuff done.
This program picks up where my ebook/binder, Get
Known Now, leaves off. That 300-page compendium lays out everything you
need to do to build platform. Then the Platform Push Coaching Program offers
you the stimulus to actually get the job done.
Why? Because I hate the idea that someone out there might not be putting my
materials to good use.
By the way, did we explain what ‘platform’ means? ‘Platform’ is media-speak
for your reach in the world; it’s your carefully defined niche of expertise
AND the size of your following. And it's one of the biggest factors major
publishers, New York literary agents, producers and bookers weigh when
considering whether to hire or publish you. In other words, if you want
to get seriously known, you need platform.
See, here’s the truth: I used to be a platform scaredy-cat. Even though I
was a marketing professional for almost 20 years, when it came to promoting
my own tender dreams, I was all flummoxed. Didn’t know where to start or
what to do, which, given my experience, was almost hilarious. Except for the
fact that it had me so frustrated.
Anyway, eventually I fought my way out of the bag. Leo, a work buddy of
mine, started to really lean on me about coming out of my proverbial
marketing shell. Every week, he’d check in with me: “What did you do this
week to finally get the word out?” he’d ask. I became Leo’s pet project …
and through some kind of miracle it worked.
Since then, I’ve published several books with major publishers, launched two
award winning websites, been quoted in Self, Fitness, Woman’s Day, The
Christian Science Monitor, Real Woman and New Age Journal just to name a
few. And I’ve been featured in more than 100 radio and TV shows. People in
my field actually know me.
So, thanks to Leo, I’m happily out. (Leo, wherever you are, thank you!) Now
I want to offer what Leo gave to me to anyone with a dream. And just to make
it really effective, I’ve designed this program to give you everything you
need, just when you need it.
Here’s the promise of the Platform Push Coaching
Program.
Sign on with me for this six months program, and you’ll get full
guidance, plus extensive feedback and support on creating these critical
marketing tools:
- A unique and memorable brand
- A better sense of your mission or purpose in life
- Your personal marketing plan
- Complete profile of your market
- A website you can customize without html knowledge
- Media kit
- Ezine and/or blog
- Tools for building a serious ezine list
- A very ‘you’ Website optimized to pull traffic
- Personalized, researched keywords
- Article bio box that draws more web traffic
- Compelling and smart media page on your website
- Professional headshot
- Speaking kit with approved fee schedule
- Speaking content sheet template for promoting talks
- Elevator speech for contacting the media by phone
- Customized magazine and newspaper submission list
- Customized TV and radio submission list
- Press Releases that work
- Editor-friendly article pitch for major publications
- Top targeted article banks to post articles online
- Monthly system to use after class ends
- Push Support Buddy
- Media-friendly bio
- Speaker bio-introduction
(Please note, this program provides guidance and support but not
related services or tools, such as website design, professional photography,
or press release submission services. We will refer you to the best, most
reasonably priced or free services we can find, and provide support and
feedback along the way.)
“Being able to objectively look at yourself
and your business is one of the hardest parts of marketing. I know -- as a
copywriter and marketing professional I do it all
the time for my clients. So, when it came time to brand myself, I took my
own advice and hired a professional for help
-- Suzanne Falter-Barns. “In the first five minutes of our coaching
session, she was able to concisely sum up my brand
and vision, something I have been struggling with for
months. I highly recommend her work.”
- Michele Pariza Wacek,
www.writingusa.com
I’ve read enough. Sign me up right now.
So how does this work? Well, one of the things we’ve found to be really
effective in marketing is to find the company of others who are in the
same boat. That’s why this Coaching Program happens in a group.
When you sign on, you join no more than 14 fellow platform builders. We meet
via teleclass on Tuesdays from 1-2:30PM Eastern/10-11:30 AM Pacific,
twice each month from May
through October,
2005. Class dates for the next session are September 20, 27, Oct. 11, 25, Nov. 8, 22, Dec. 6, 20,
Jan. 10, 24 and Feb. 7, 21.
And if you’re worried about your schedule, worry not.
We record each call for those who must miss it, so they can
access the material 24/7. (Do keep in mind, though, that you’ll lose out on
valuable feedback when you don’t attend.)
In each class, I teach part of the time, expanding on my book to discuss
fine points such as how to hone down an A and B list of media contacts, and
how to make your web pages more magnetic and attractive. And I hope to bring
in 15 minute mini-interviews with key platform building experts who will
speak to you, as well.
But then the really good stuff happens: we spend a lot of time giving and
getting feedback on our marketing materials, brand, website and more. (If
getting feedback worries you, fear not. I go out of my way in every group I
lead to create a truly nurturing, supportive environment. And I do.)
You’ll also get a complimentary copy of my Discover Your Soul Purpose CD and
mini e-workbook, which you’ll listen to as a homework assignment if you’re
not exactly clear on the purpose of your work.
It’s almost impossible to implement a marketing plan with no one to tell you
what works and what doesn’t. You really need an ally to tell you if a brand
name sounds vague or value-packed. You need a friendly set of eyes to read
your press releases, and evaluate your head shot. And you need to hear from
others what’s worked for them, and how to do the job more efficiently. Most
of all, you need to know you’re not alone in the day to day effort of
getting this work done.
That’s why a significant chunk of each class will be spent presenting pieces
of your homework from the previous week, and getting my take on it as well
as that of your coaching mates.
You will have assignments between classes –
they’re probably the most
powerful part of this program, should you choose to accept them. And I hope
you do, because they really allow you to get things done.
These assignments are designed to move you from point to point on your plan.
So you neatly accomplish all those things like Media Pages and Headshots
that may have hung over your head for years. There’s nothing like group
momentum to move you over the hump and push your way past all that old,
yucky inertia.
Now I realize you may not be familiar with my coaching or my teaching. Here
are comments from some of the students of my Self Help Author’s Crash
Course, which met live for several years:
"The value is exceptional. The classes have been motivational and inspiring.
The amount of material covered is phenomenal and quite helpful ... I was
able to see that I CAN write my book. It is only a matter of showing up to
it and getting out of the way."
- Mary Gravelle
"This course is making my book a reality ... It's very helpful,
energizing, and thoroughly informative!"
- Beth Burns
"This course MORE than met my expectations.
The personal coaching session
was tremendous help when I got the chance to attend a writers/agents
conference. Suzanne was able to tell me exactly what would happen (and it
did). Thank you, Suzanne!" - Beth Anne Sabo
While I’m at it, let me tell you some more of my qualifications to teach
this program. First of all, for twenty years I was a marketing consultant
and freelance copywriter in New York on some of the biggest advertising
accounts in the world, like Colgate-Palmolive and Chesebrough-Ponds. I also
created marketing tools for The New York Times, and dozens of publications
like Gourmet, The New Yorker, Self, Cosmo, Martha Stewart Living, Newsweek,
Time and more. So yeah … I know how to market stuff.
But then, I went through my own little trial by fire (mentioned above) and
learned how to market myself as a self help author. I learned how to chat
with magazine editors and sell them on using me as an expert (in
publications where they didn’t know me from Adam.) I also learned how to set
up my own 15-book tour when my first self-help book came out, and parlay
that into newspaper and radio media. I learned how to write press releases,
get better headshots, and then make all that info apply to the Web when the
Internet took over. And I’ve been successfully coaching folks on all aspects
of creativity, self help publishing and writing for … well, many years. I
taught my first writing course at New York University in 1991.
This course is for you if …
- You’re ready to move to the next level with your marketing efforts
- You can’t find the time to market … but you want to
- You work well in a group, and appreciate group support
- You’re hungry for self promotion tips that you can use now
- You’d like to hunker down and work your marketing plan for a good
chunk of focused time
- You’re passionate about your dream pursuit, and willing to spend a few
late nights on it
- Everyone tells you your work is great … but people just don’t know
about it
- Your web traffic is less than you’d like it to be and you don’t know
why
- Your web site sells info-products, but sales could be a lot higher
- Your web site doesn’t convert enough visitors into coaching clients
- You dream of having a professional speaking career, but don’t know
where to begin
- You’d love to be quoted in major women’s magazines as an expert – but
that seems like a long shot
- You long to be on TV, or even featured on Oprah, but that seems like
even a longer shot
- You have a book you’d like to publish, and maybe even a book proposal,
but you know you need more platform before you can submit it to agents
However, this course is NOT for you if …
- You’re overextended and can’t give the program the time it deserves
- You’re burned out on your dream
- You’re unclear on whether to continue with your dream
- You’re searching for your next creative/dream pursuit but haven’t
found it yet (If so, drop by our sister site,
howmuchjoy.com.)
- You don’t ‘play well’ in a group
- You want someone to create all your marketing materials for you (and
hey … if you can afford it, full steam ahead!)
Look – you may be someone who can take a comprehensive program like the
Get Known Now ebook/binder, and really put it use. If so, fantastic! I
applaud your energy and tenacity with what’s clearly a passionate mission.
However, you may be like most of us – all the good intentions in the world
when it comes to self-promotion, but not a ton of follow through. (Really,
the percentage of people who can do this kind of work in a vacuum is … well,
maybe less than 5%.)
Anyway, if you’d like a small sampling of what we’re up to here, let me
direct you towards our free sample of the Get
Known Now ebook/binder. While it’s not a true sample of my coaching, it will
give you an excellent taste of my way of presenting material – and of the
importance of building your brand.
If you’re still curious, I’d also be happy to share with you
the complete
syllabus (including course work and homework) for the program.
So what’s all this cost? In the big world of marketing consultants, this
kind of work does not come cheap - 12 hours of instruction can cost you
upwards of $8,000. But this is NOT corporate coaching; it’s really designed
for small business owners, coaches and infopreneurs like you. So I’m happy
to offer it to you for as little as $225 per month.
Here’s the deal: If you sign up now and select our convenient installment
plan, you’ll pay only $225 in six monthly installments during the course of
the program. The total cost: $1350.
Register with our convenient installment plan.
(Please note. To register in our installment plan, we require a signed
agreement indicating that you will honor your agreement to make 6 monthly
payments. Unless of course, you choose to request a refund per our refund
policy below.)
Please note: you’ll also need the Get Known Now e-book/binder in
this program, as it serves as the program’s textbook. (Get
Known Now is a 250 page mega-binder, which comes with regular free
updates.) As a courtesy to our PPC clients, if you don’t already have Get
Known Now, we are offering the book which is ordinarily $257 for only $77,
so you save $180.
Since you can download the ebook as soon as you register for the program,
you can begin your work on your platform immediately.
Either way, think of this as a supreme gift to yourself. Perhaps you’ll
finally be getting on with a to-do list that’s been gathering dust for
years. Or maybe now you’ll give yourself permission to seriously invest in
your talent and your dream.
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A Reassuring Guarantee
By the way, if you find that the Platform Push Coaching Program
is not for you, let us know and we’ll refund your money in full. But
you must do so some time prior to 48 hours after the first class.
After that point, we will consider you a fully committed program member
and refunds will no longer be available. Either way, you are welcome to
keep any supplemental materials and your copy of the Discover Your Soul
Purpose CD with our compliments. |
At this point, I’ll leave you to make the choice. So take a moment to
honestly consider what I’m offering.
To really fulfill the bigness of your dream, do you need hands-on help with
marketing your business?
Do you need some system for accountability to really get the job done?
Are you seriously ready to go to the next level?
If so, jump in… we’re only taking 15 and after that, we’re all full until
the next session. (Our last session had a lengthy
waiting list, so don't hesitate if you want to start building platform now!)
Scroll down just a bit more and you’ll see where you can
purchase the course at a low price of only $225 per month for six months.
However you decide, here’s to you and that lofty goal of yours. I love
people who think big, and really go for the gusto.
Here’s to you and your dream!
Suzanne Falter-Barns
PS. If you have any questions at all about this program, give me a call at
518 963-8927. I’m in my office from 9AM-6PM Eastern/6AM-3PM Pacific.
PPSS. Be sure to check out our free tools all over The Self Help Salon if
you’re not quite ready to make the leap into coaching. We offer
Expert Calls
with all sorts of media and publishing specialists, a dazzling
array of free articles, and other great tools like our
Self Help
Author’s Crash Course.
  The
Get Known Now Platform Push Coaching Program
Twelve 60-minute, live coaching teleclasses with Suzanne
Falter-Barns plus Audio Podium recordings of each call. The Discover
Your Soul Purpose CD and mini e-workbook. Includes all supplemental
materials for use during and between classes.
Choose our convenient installment plan*, and pay only $225 per month.
TOTAL COST: US$1350.
*Please note you must make payment with your credit card to be eligible for our installment plan.
Your credit card statement will show a sale for this
amount from ‘howmuchjoy.com/getknownnow.com’. Full instructions for
accessing teleclasses and recordings, shipping information for the CD,
and any additional materials will be sent to you by email upon
registration. If you fail to receive this email, please contact us at
support@getknownnow.com.
Overseas readers please note: getknownnow.com is not
liable for any duties and taxes that your local customs division may
charge you.
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Courses
Get Known Now
Platform Push Coaching
Self Help Author’s Crash Course
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