Tight Economy Edition!

Stop losing money chasing after the Media … and repackage your online presence so it attracts them instead!

(HINT: They will call you -- but only if your web presence screams credibility …)

 (Learn how my clients have gotten cold calls from CNN, 60 Minutes, PBS, Entrepreneur, USA Today, major publishers, literary agents, and more!)

From the desk of Suzanne Falter-Barns,
San Francisco, CA

Dear Coach, Speaker, Therapist … and Those Who Are Truly Here to Help Others:

Do you know the #1 problem facing people who run small businesses on the Net right now?

It’s having great ideas, a burning mission and thousands of hours or preparation and planning on hand. AND … in a tight global economy … not being able to afford conventional marketing tools.

So you’re all dressed up and ready to go – but nobody knows about you. If so, great! Because you’re about to learn the secret to how to promote your business seamlessly on the Net in a way that has major media calling YOU.

• Stop leaving unanswered voice mails for media biggies!
  
  
• Stop the flood of PR releases nobody reads!
  
  
• Stop combing through lists of free media leads that don’t amount to much!
  
• Stop the frantic article marketing!
  
  
• And DEFINITELY stop paying the big bucks to PR firms that may or may not get exposure for you.

Instead … be street smart. Build platform.

Your platform is the key criteria TV booking agents and major publishers use when determining whether to do business with you.

'Platform' is media-speak for how well known you and your brand are in the marketplace. It’s also how clearly carved out your position is in that marketplace. If it’s fuzzy, generic and vanilla, your public … and the all important media … will never find you.

And that, friends, is why research proves that many Net business owners earn no more than a scant $10,000 per year. Their online presence … their platform … simply isn’t packaged to ‘deliver the goods’.

Yet, when done right – the media really will call you, and help you develop a large, eager pack of customers, readers and fans.

“I became one of the top 4000 blogs on the web …” In a mere eighteen months using my techniques, one of my clients blasted her way to become one of the top 4000 blogs on the web – out of 44.5 million. She’s been written about in The Wall Street Journal, The Boston Globe, The Baltimore Sun, USA Today, CNET and blogged about by biz stars like Tom Peters and Guy Kawasaki. She’s been approached by New York publishers to develop a book … she even has her own radio show on Voice of America. And it ALL CAME TO HER. Yep … she never made a single call pitching any of this media. Instead, they called her. Why? Because her online presence is set up to scream credibility. --Pam Slim www.escapefromcubiclenation.com

 

At Get Known Now, we help life coaches, speakers, therapists, artists, solo pros and authors create mega platform.

“My work with Suzanne has really raised my visibility!” “I wrote a blog post about the image of leadership and used Sarah Palin as an example of what not to do (she's a strong woman not a woman of strength). It got picked up by a [major] website and I ended up doing 4 radio talk shows as a result. … I'm now listed on other sites as well, and received a request to do a keynote too ….” -- Marcia Reynolds www.burdenofgreatness.com

How Powerful Is Your Brand?

Do you even have one?

Stop for a minute and think about some of the leaders in your field -- is it in Net marketing, like Andrea Lee ('Multiple Streams of Income') or Michael Port ('Book Yourself Solid'.) Or is it coaching, like Cheryl Richardson ('Life Makeovers') or Jennifer Louden ('The Comfort Queen')?

Yep, they've got brand -- and plenty of it! 

If you have a brand, is it unique and full of the feeling you want it to have? Or is yours just another vanilla, run-of-the-mill brand -- even though you're here to do bigger things? 

The One Major Reason So Many Start-Ups, Practices, and Would-Be Author and Speaker Sites Die on the Vine

You cannot ... repeat, cannot ... expect to build platform, find your people and attract media without a kick-ass brand. Not to be crude about it, but that's really the truth.

The only reason so many Net-based businesses don't make it is that they get lost in the shuffle. They disappear. They don't stand out ... all because they have no niche, and even less brand.

So you need a brand. And not just an OK one ... you need a great one! And if you already have one and it's not working for you -- you need a better one.

 

 

“TIME magazine called me, unsolicited in the middle of this class!” “Suzanne's energy in our platform building class empowered me clarfiy who I was serving,  get in touch with my Soul's purpose and finally to step up and say, I want to get known now!! Thanks Suzanne!" - Jennifer Wright www.midlifeadventure.com/

 

Fortunately, this is just the kind of help I provide. Using my own platform-building techniques I’ve developed over eighteen years of marketing and promotion experience as a New York City consultant, I can help you build a red hot online presence. One that builds credibility in an instant – and keeps on building it for you for years to come. So yeah … Sixty Minutes really can call … but only if your platform is ripe and ready to go.

And may I just say that in this economy, you’d be nuts to ignore this? Because I’m not proposing a high end solution … just one that you can use again and again and again as you build platform throughout life.

This system WORKS. That simple – check out the testimonials on this page. Powerful statements that verify formerly unknown business owners can, indeed, get called cold by the biggest media venues in the world

Without a publicist, but armed only with a kick-ass brand, a great idea, and an active blog.

I’m here to help you craft just that.

Want to know the difference between
a Good brand and a Great brand?

I spent 12 years working on Madison Avenue branding big products and inventing major ad campaigns. I came up with campaigns for Irish Spring Soap, Wonder Bread, Colgate Toothpaste and hundreds of other products. And I created brands and new products for mega companies like Colgate Palmolive, The New York Times, Conde Nast and Hearst Publishing.

And guess what -- branding you and your business or practice is no different than branding a bar of soap or a new magazine.

 Because it's all about expressing the inner essence that draws people to you. It's about defining and naming the special thing -- your Unique Selling Proposition -- that sets you apart and makes you ... You.

So building great platform depends on defining what’s unique about your gifts, and then putting that into words.

Did you take my Branding Acid Test and assess your own brand? Just fill out the form above -- check it out. At the very least, you'll learn something.

What If You Don’t Have a Great Brand … or Even a Real Grip On Your Business Yet?

Perhaps your business is just a glimmer in your eye – a fond dream you keep returning to again and again, knowing it’s the work you are meant to do in this life. And yet … when you sit down to work on it, you get stuck.

Or perhaps you’ve been using the same old brand for a long time – and it no longer reflects what you’re currently drawn to do.

Perhaps you’re ready to graduate to a new, more powerful brand.

That’s why we give you specific, hands-on techniques, tools and guidance so you can build your authentic brand by yourself. Think powerful, step by step, hold-you-by-the-hand worksheets. Think PowerPoints to illustrate specific examples as you listen to each lesson on audio. These are enduring business builders you can use repeatedly – best practices EVERYONE should be doing for their businesses.

“Suzanne's Platform in a Box has changed the way I do business.” “Rather than the traditional vague references to methodology, her process is clear, concise, and easily integrated into my coaching and consulting business. Thanks, Suzanne!!” - Brian P. O'Brien: www.Myriad-PSI.com

 

We teach you not only how to build this brand … but ANY brand you’ll ever need for the rest of your life.

And you can do it again and again, as needed, forever.

But let’s back up a little, first. Take a moment to honestly assess how you are marketing yourself…

Is This How You’re Marketing Your Business?

The Mediocre Marketer’s Checklist
(check all that apply)

You don’t have a clear view of your market or what they crave You don’t know what your selling points are You spend money on advertising and other promotions without a plan You don’t track your advertising efforts You have no idea who your top five competitors are or how to find them You tend to be overly modest about your achievements and can’t write a compelling bio You have no marketing budget Your brand is catchy or creative instead of easy-to-understand and benefit- rich You may think you're offering a great problem/solution but it’s lost in the marketplace You came up with a brand you like because it sounds catchy – but doesn’t deliver a unique, researched benefit You have no idea what your keywords are to attract search engine traffic You don’t have a blog You have a website … but haven’t done much with it in a while You have no USP … nor do you know what one is You're no copywriter ... (nor should you be!)   … and everyone’s favorite … Marketing in general makes you want to hide and avoid self promotion

 

“Does Your Lawyer Do Your Plumbing?”

Honestly -- you wouldn't hire a lawyer to fix your plumbing. So why should you, an expert in other things, know how to market yourself?

Studies have proven that successful businesses put a full 40% of their administrative time into managing marketing. Would that be you?

Or would you be like the large majority of solo professionals out there who take marketing as it comes … something they squeeze in around the edges of their crowded day.

The Key is That You Are Not Alone

Lord knows there’s plenty of information out there on how to run a successful business …. you could drown in it! And yet, what’s usually missing is real, concrete guidance and support.

That's why I developed my convenient Platform in a Box Home study Course. It's here to hold your hand EVERY STEP OF THE WAY while you find your way to your platform.

This is a work-at-your-own pace program that you follow along and do just the way you want!

 

Like to Do It Yourself? This One’s For You!

Like the challenge of opening up a box full of platform-building goodies and building your brand yourself? If so, I am with you. And I have put together the absolute best system I could design to help you do that.

My Platform in a Box Home Study Course contains most of the raw content of my Extraordinary Business Builder’s Club … minus the group component. (Like the group class experience? We have a class starting soon – check it out here.)

So you can still dig in in earnest and put your brand together. And you can do it all in your own sweet time!

I made a point of creating the most user-friendly, efficient, and even fun worksheets I could to lead you through every step of this process. So you really get the guidance you need!

I Want You to Do More Than Buy My Product – I Want You to Use it Too!

Look, I could just make my pitch, hope you buy the product and walk away. But the truth is I actually care that you get the results that you want. I want you to succeed with your platform … and take your proper place in the world!

And I know how we can make that sort of job difficult for ourselves. (Hello procrastinators!)

So here is my special promise to you: Try Platform in a Box, and if you begin to long for the feedback of our group program … or you find you somehow can’t keep the box open long enough to actually DO the work … join us. We’ll get you back on track

So, if you decide you want that group support, you can jump in to the next upcoming session and dig in with group support, laser coaching, and discussion group feedback when you need it.

You may find that’s just what you need to get the job done!
Or not .. if you don’t. This is about the most supportive offer I can think of to help keep you on track with building your critical platform basics.

The other alternative is to work with Suzanne privately. If that appeals, drop me an email – support@getknownnow.com

 

"Suzanne is a business professional's dream come true. " "I took Suzanne's class to help with the repositioning of our company and redesign of our web site.  One of the most helpful parts was her expertise in learning how to market our business electronically (how to promote the web site, how to make sure search engines are your friend, how to tag articles and "freebies" to drive traffic, how to put together a great media kit - to name a few).  I was impressed and helped tremendously by her access to high quality resources. Suzanne's resources saved me invaluable time and money while improving the quality of the final product immensely.  If you only have one thing you can invest in this year - I highly recommend that investment be in this class." -- Kathryn Jackson, Response Design Corporation www.ResponseDesign.com

 

"The Platform Class is wonderfully powerful in maintaining my focus and perseverance … " "So often getting known is an intimidating and isolating  process.  But with Suzanne's wealth of useful information and encouragement, plus support from the group, it is not only possible, but very doable - I recently had a  letter to the editor in the New York Times!"  -- Rachel Egan, Family Management Coach www.rachelegan.com

What you get when you buy Platform in a Box

	Eight hours of Suzanne's High-Impact Marketing Consulting  that shows you, step by step, exactly how to develop the brand, the blog and the site that are going to put you on the map. Each lecture is also followed by fifteen minutes of Q&A with Suzanne. (Value $200)
	Presentation PDF’s and Transcripts of each and every call, so you can review or catch up easily as you go through the material. The presentations are professionally designed and not only beautiful, they’re fun to follow along with as you listen to your audio. (Value $150)
	Powerful Worksheets, Exercises, Meditations and More. Specially created weekly assignments for you include worksheets, how-to guides, guided visualizations and other additional resources. They’ll take you by the hand, and rocket you towards your stated goals. And they make an otherwise hard job fun and easy. (Value $231)
TOTAL VALUE: $581
TOTAL COST: Less than one third of that!

 

In Platform in a Box , I help you …

	Find your own authentic brand … and sense of mission
	Deal with your lack of brand, too many brands, fuzzy brands, or other brand confusion
	Get crystal clear on who your market is and where to find them
	Learn who your top 5 competitors are and what they’re up to right now
	Determine what you’re here to offer … and what will set you apart from the pack
	Create a brand and a USP that can live on for years to come
	Determine products that can help your business thrive
	Get you going once and for all on the work of your dreams
	Discover the keywords that will help you find the traffic to build your platform

… All of which are critical platform building basics!

Go from ‘What’s My Brand?” to a Blazing Online Presence

"In the first five minutes of our consulting session, Suzanne was able to concisely sum up my brand and vision – something I’d been struggling with for months."  "Being able to objectively look at yourself and your business is one of the hardest parts of marketing. I know – as a copywriter and marketing professional I do it all the time for my clients. So when it came time to brand myself, I took my own advice and hired a professional for help – Suzanne Falter-Barns.  I highly recommend her. " - Michele Pariza Wacek, www.theartistsoul.com

"After only three classes, I've taken more initiative and action in my business than I have in the last ... well, let's just say in a very long time."  I am currently taking Suzanne's Platform Push program and I'm thrilled at what's happened so far. Having access to Suzanne's experience and in-depth knowledge has had me feeling like I've been blessed by the "Creativity Fairy". I have no doubt that as a result of taking this program and working with Suzanne, I will create and sustain an inspirational and successful business online.  - Lisa Evans www.playful-spirit.com

"Within weeks, I saw my creativity explode, target market become crystal clear and marketing productivity increase tenfold." "Before I enrolled in Suzanne's class, I had a vague idea that I wanted to build my brand and play bigger in my business and the world.  But I had many questions, some anxieties and a very fuzzy sense of who my target market really was.  The combination of Suzanne's extremely down-to-earth and genuine demeanor, personal guidance and exceptional materials make this program worth its weight in gold.  Thank you Suzanne and keep up the great work!" -Pam Slim, www.escapefromcubiclenation.com

By the way, Platform in a Box is NOT for you if ...

	You don't seriously want to come out of hiding
	You're not committed to making something happen with your brand, your work and your reach in the world
	You're not willing to invest some time -- and possibly some money -- in your platform. (Unless you like to be hands-on and can do most of this work yourself.)
	You are already overcommitted and too busy
	You don't work well with auditory teaching.
	You tend not to do ‘homework’
	You're not interested in using technology to forge ahead and really find your audience.

... On the other hand, this course is PERFECT for you if:

	You really want to blow your business wide open in terms of reach, sales, clients and media
	You're really ready to make that quantum leap and reach far more people with your message
	You'll do what it takes ... even if it means pushing through your own fears and self-created fuzziness and anxieties
	You can follow directions and listen to professional advice
	You're excited about getting your work out there, and into the hands of the people who really need it.

Here's Where the Rubber
Meets the Road

So here is the opportunity right now for you: get truly serious about your business and build a branded web presence that is not only authentic … it’s something you can get passionate about.

You can do this the hard way (alone) or you can do it the easy way (in my program.)

"This program is extremely exciting yet grounded in reality..." "This program is extremely exciting yet grounded in reality. The results can seem like sheer magic, and yet the process is logically step-by-step. Get Known Now and Suzanne's material quite simply - works like the blazes." -Andrea Lee, www.andreajlee.com

Why You Won’t Pay Me Even Close to What This Class is Worth

For some years, I’ve been working privately with clients on platform building and my rates have gotten high. And much as I enjoy working with people this way, this is not my ultimate goal. That would be to work with more people, create more platform and charge a heck of a lot less. That way I’m REALLY fulfilling my life purpose!

Given my hourly rate, I could charge more than $1800 for this program … but of course I’m not. Even though many of my competitors charge up to $5000 for comparable branding work.

Instead, the price for Platform in a Box is a mere $247.

 

That’s just a little more than a Starbucks Coffee every workday for a month.

Or just a little more than three tanks of gas for my minivan in the Adirondacks.

 Or actually less than dinner out for me and hubby in a favorite restaurant in Montreal, followed by some live music.

Wouldn’t you say your business is worth at least this much?

Only for the Super Serious: Add a Kick-Ass Book Proposal

If you decide to REALLY get serious about getting known as an expert, you’ll need a great non-fiction book proposal, too, right?

So that’s why I make my Self Help Author’s Home Study Course available in a special bundled price to all Platform in a Box purchasers.

This is the only product out there that walks through every step of creating the best self help book proposal possible, in glorious, deal-making depth.

And since I used the techniques in this home study course to get my own 6-figure, two book deal with the world’s largest publisher … well, let me just say this works!

Buy this powerful, comprehensive product with my Platform in a Box  and SAVE $150!

That’s both pieces together – the powerful platform builder that’s going to change how you do business forever, along with my ultimate guide to how I got a six figure book deal with a major publisher – for a reasonable $484.

And you can pay us in two affordable installments … no more than two monthly payments of $242.

Isn’t your business worth it?

Isn’t it important to you to really understand how business insiders perceive you and your business?

How much do you REALLY want that publishing deal?

Cause, yeah, you could go buy a book in a bookstore on your proposal  … but it won’t be as street smart OR as proven as this material is.

And is it really going to provide you with a combined 16+ hours of content to take you, in detail, through a fun, thorough process? Nope, it won’t.

Don’t you – and your business- deserve this level of professional development?

 

"This course MORE than met my expectations.” “Suzanne was a tremendous help when I got the chance to attend a writers/agents conference, and all anyone talked about was ‘author platform’. Suzanne was able to tell me exactly what would happen (and it did). Thank you, Suzanne!" Beth Anne Sabo

Buy NOW – in our Tight Economy Special - and I’ll Thank You With a Bundle of Insider Tips …

Still not convinced? How about a little free insider advice?

I’ve written up several reports that really capture my insider info on three topics

How to Get an Agent

How to Publish an Article with a Major Magazine

And

How to Get a Media-Friendly Headshot

This is all information you need now … if you want to attract media and build platform fast. Cause yes, there IS a right way and a wrong way to do these things.

This information is based not only on my interviews with New York literary agents, but my own years beating the pavement trying to get these folks to listen. But now, three books and four agent contracts later, I know the deal. And I’d like to share it with you.

So Here’s Where It’s All Gloriously Up to You …
Are you ready to stop thinking about publishing self-help, and actually sit down and make it happen?

Are you ready to put your own personal wisdom into words, and share it with the world?

Are you ready to think big and work on attracting a New York literary agent and a major publisher?

We hope the answer is yes. You, alone, have the potential to change the course of your work and the lives of others. I’d love to help you spread your message far and wide.

Here's How To Order Right Now! You can order by choosing one of these fast, easy options Pay By Credit Card Right Now.. A single payment of $247 Purchase Suzanne's Platform Publishing Bundle, including both The Self Help Author's Crash Course AND Platform in a Box. Only $484 for these two exceptional programs. - OR - Payment plan of 2 - $242 payments   Suzanne’s Reassuring Guarantee I’m confident that when you open up your copy of Platform in a Box, and start to dig in, you will be thrilled. I also know that if you follow the steps and do the work, you will develop platform.  Just to back that up, I’ll give you until the start of the second class to live with the work and REALLY decide if it’s for you … in your heart.  If you decide it’s not for you … you get a full refund. 100%! Since 96% of my platform builders have opted to work the program in the last three years, I bet you will, too.

 

Here’s to your platform! May it go big!

Suzanne Falter-Barns
www.getknownnow.com

Reprint permission is available. Please visit www.getknownnowsupport.com
Get Known Now (c) 2005-2011 Suzanne Falter-Barns LLC, 300 Buchanon Street #504, San Francisco, CA  94102
Customer service requests: (888) 252-2437
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