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What do publishers, the media and the public truly think is hot? A Single Great Idea Can Earn You Literally
You need to constantly imagine books or articles you want to write and publish, programs you’d like to lead, and info products that break through and make a difference. But to do that successfully, you have to hit a nerve in the public consciousness. What you propose has to be well-timed and original … and, of course, authentic to your life purpose. BUT … it’s also got to have that indescribable ‘something’. An essence that just makes people want to talk about it – and point more people your way. At no time has this been more relevant than right now as potential clients panic about the economy and cut out business ‘extras’... AND as publishers and the media become pickier than ever about who they want to feature.
How to Thrive in a Bum Economy: Have a Better Idea
Janet is a high- level publishing and strategy consultant in New York City who has had a long career as an editorial executive at three of the largest US book publishers. She discovered, shaped, and edited lots of books you and I have read, including the long-standing New York Times bestseller, Getting Things Done by David Allen; the bestselling Fierce Conversations by Susan Scott; the Dance of Anger series by Harriet Lerner (with more than 3 million copies sold); and psychologists and spirituality gurus such as Wayne Dyer and Lama Surya Das, and the novelist Barbara Kingsolver. Since founding her boutique consulting firm, she has developed a solid six-figure business, has co-authored her first book (It’s Not About the Coffee, now in its 6th printing), and taught at NYU and elsewhere.
Both of us have seen our ideas earn hundreds of thousands of dollars – on a regular basis. So as women who’ve been in the media for a while, we figure we understand how to tell a good idea from a bad idea.….and how to turn good ideas into selling ideas. And right now, that skill is more critical than ever!
Originality for Sale – Have You Got It? The biggest thing that separates the businesses that thrive in a tight economy from the ‘also rans’ comes down to one thing: originality. Do you have the ability to stand apart from your particular pack? Do you stand for something unique? Interesting? Better? Is your offer not only good but relevant? If not, here’s your big chance! BUT … be careful. Most people have no perspective on how useful their ideas actually are to others – they simply can’t see the forest for the trees. They assume because THEY like it, the rest of the world will. Ah, but it’s not so simple. And that’s where we come in.
Hey … Wait a Minute -- ARE There Any New Ideas Left? So by now you must be wondering … what if you can’t come up with any new ideas? And … ARE there in fact any new ideas out there? Ah, that’s where our particular magic comes in. The fact is that no, most ideas that work today have been seen before, but they can still work. Janet’s has determined that most new, hot ideas are actually reworking or repackaging of old ideas … so they fit in with what’s relevant and important TODAY. And in that repackaging lies their brilliance, because this is what’s hooky about them. So without that ring of ‘todayness’ about your idea – you’re toast! This may, in fact, be the single most important piece of what separates the commercially viable concepts from the ones that simply won’t sell.
Sure You’ve Got an Idea … But is it a Killer Idea? Take this quick quiz :
Don’t worry if you can’t put a check mark next to each question … because we’re here to help you crack the code … and figure out just how much of an emotional hook your idea has.
The Biggest Challenge: An Idea that Truly Sets You Apart
Every day literary agents get literally hundreds of pitches for books in their offices … The stack of unrequested (and unwanted) manuscripts can look just like this one. And part of the reason they ARE unwanted is because these manuscripts often lack an exciting idea. Agents and editors know this … so BOY ARE THEY HUNGRY when a great idea actually shows up. Yes, You Can Come Up With a Killer Idea So by now you might have the uncomfortable feeling that you don’t really know WHAT goes into a great idea. Or worse, that you’ll never get one! But, fortunately for you, there are ways to gently test ideas that don’t destroy them. There are specific ways to dig into your own creative, intuitive process and dredge up the good stuff – the inspiration and passion that great ideas are born from. And there IS a place where you can learn just how the media, publishers and to a large extent your public, evaluates your ideas. “Coming Up With the Killer Idea” is a three-part teleclass that shows you just what you need to create commercial, competitive ideas that publishers want to invest in and the media and potential customers will pay attention to. These are also the ideas that clients and the general public want to get in on. These are the ideas that people want to own for themselves. That kind of mental and emotional excitement leads to action…and sales!
… We’ll Show You How! Join Janet and Suzanne for this three-part teleclass series that takes you through the process of developing and evaluating your own ‘killer ideas’. You will learn …
Here Are All the Details … Join us for ‘Coming Up With The Killer Idea’ DATES: AUGUST 11, 15, 22 TIME: 1-2PM EDT/10-11AM PDT All calls will be recorded and links sent immediately afterwards to all who register. In addition, participants will receive links to resources, tools, and techniques mentioned in each class. Assignments will be included at the end of each class. Homework is not mandatory – just for your own use, as a way to get you rolling. CLASS IS STRICTLY LIMITED TO 25. NOTICE: We will be recording the program with an intent to possibly repackage this information at some point in the future and sell it. All who attend must agree to be recorded, understanding that these recordings may be sold at a later date. (NOTE: We will not be vetting individual’s ideas during this three-part teleclass. Rather, we will be coaching on idea development and evaluation in general.)
So Who Is This For? This program is for you if you are:
Yeah, But What’s It Going to Cost Me? In these tight times we KNOW you don’t want to spend a lot to get the insider scoop … nor will we expect you to. That’s why Janet and I have decided to price this helpful program at a fraction of the cost of our hourly coaching. You get the following:
What do you think all of this might cost, given the insider nature of the information you’ll get? Several hundred dollars? Guess again! TOTAL COST: $147 When you think about the fact that a great idea really CAN earn you tens or even hundreds of thousands of dollars … isn’t this just a drop in the bucket?
Want Personal Consulting With That Program … and to Save $100?
Order the full Killer Idea Bundle now – and save $100! All you do is click below on the Killer Idea Bundle option, and Janet and I will join you on a three way, 30-minute personal call to assess your idea’s commercial viability and suggest ways to tweak and improve it. Order this option now and we’ll take $100 off the price of that session – so it’s only $200! Total cost of the class + the laser session: $347 However, if you so choose, you can take the class and forego the consulting option until the class is over. Then cost of the consulting session will then be $300, raising the cost of the bundle to $497. Please note: This private coaching option is not available to those who do not complete the Coming Up With the Killer Idea program. Additional note: All consulting sessions must be completed within two months of the end of Coming Up with the Killer Idea.
Here's to your next major idea! May it go big! P.S. Whether you sign up or not, you might want to receive Suzanne's free, bi-weekly e-zine, Expert Status. Sign up and you'll get our valuable free report, '25 Top Self Help Literary Agents'. P.P.S. Whether or not you're ready to put your ideas to the test now, sign up and you'll also receive Janet's highly praised "Steps to Take Your Idea to the Next Level" and her occasional advice and tips |
If you’re a coach, a creator, or an entrepreneurial soul like many of us on the Internet, you have one critical job: come up with concepts and ideas that have a positive impact on the world.
Janet Goldstein and I have been around for a few of these ‘contractions’ in the US economy. It’s a cycle that repeats every 10-12 years, and when things are lean, the creative, nimble thinkers are usually the ones who thrive.
Don’t forget: thousands and thousands of ideas pass down the halls of major publishers and media in the US, alone. So you DO have to have that special something to set your idea apart.
Exactly what kind of ideas the media and publishers are hot for ….
and which ideas they reject out of hand
Did we mention we’ve decided to make ourselves available for one-on-one assessments of your ideas after the program ends?
