Possible general interview questions

1. So what’s platform all about – and why should it matter?
2. Where do you begin building platform?
3. How small should you go with a niche?
4. Why is branding so important – and can you talk about USP?
5. What are the dangers around building a brand and a USP? – Where do people tend to run into trouble when they do it themselves?
6. What does the media want from your website?
7. What are some of the major mistakes people make when they approach the media?
8. How can our listeners avoid marketing overwhelm?
9. Can you talk about your various platform building programs?