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Want to know the difference
between a Good brand
and a Great brand?

I spent 12 years working on Madison Avenue branding big products and inventing major ad campaigns. I came up with campaigns for Irish Spring Soap, Wonder Bread, Colgate Toothpaste and hundreds of other products. And I created brands and new products for mega companies like Colgate Palmolive, The New York Times, Conde Nast and Hearst Publishing.

And guess what -- branding you and your business or practice is no different than branding a bar of soap or a new magazine. And WHY do you need a brand? Because that is what will set you apart in a crowded marketplace -- AND in these scary times!

Because great branding is all about expressing the inner essence that draws people to you. It's about defining and naming the special thing -- your Unique Selling Proposition -- that sets you apart and makes you ... You.

So building great platform depends on defining what’s unique about your gifts, and then putting that into words.

Spend a moment right now to exploring the power of your own brand ...

Take my Branding Acid Test!

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